Who They Are
Brickell Magazine is a luxury magazine with a focus on engaging lifestyle coverage for those who live, work, and play in Miami's urban pulse neighborhoods of Brickell and Downtown Miami. Some of their most highly anticipated issues/features are Top 20 Professionals Under 40, Best-Dressed, and Visionary of the Year. Brickell Magazine is a proud partner of several top events such as Miami Open Tennis and Bachelor Auction.
Brickell is the pulse of Miami. The excitement, the views, and the ambiance attract all who live and visit South Florida and Brickell magazine showcases it all.
Katrina Vargas Vila
Founder & Creative Director
What We Did
Recognizing the need for a digital component of their publications, Brickell Magazine hired Socially Intuit to create and execute a digital strategy to transition their print media to social media. With the goal of reaching new readers for both print and online magazines,
Socially Intuit developed a strategy around the magazine’s target audience and optimized editorial content for improved engagement on their social profiles. We implemented a consistent publishing schedule of content from current and past issues to offer a diverse range of content that kept followers growing and engaged. Our strategy included daily interaction with followers, strategically hosted giveaways, and live Instagram stories at Miami’s biggest cultural events. Follower growth was achieved through both an organic and paid advertising strategy specifically crafted to reach the magazine’s target audience.
By improving their social feeds, the magazine was able to secure additional revenue in two ways. They acquired new magazine advertisers due to the additional social media exposure, and some of their existing print advertisers upgraded their ad packages to include social advertising via sponsored posts.