Instagram is an amazing social media platform that’s growing in popularity all the time. While Facebook has been great for raising brand awareness in recent years for businesses, Instagram is now the go-to place if you want to grab the attention of your customers. Keep reading if you want to learn about how to increase conversions on Instagram.
However, with so much noise on social media, being seen and heard can be problematic. This makes increasing your conversions problematic, too. In this article, we take a look at what you need to do to cut through the noise and boost your conversions on Instagram.
How To Increase Conversions on Instagram
Tell People Where To Go and What To Do Next
Instagram doesn’t let you place a link in your posts, which means you need to be creative with your call to action.
Each time there’s something you want your audience to do, create a post that grabs their attention before directing them to the link in your bio. All you need to say is “Link in bio!” This link will then take them to the place you want them to go.
It’s simple enough stuff, but you then need to make sure that your landing page is compelling enough for them to complete the conversion. It has to be relevant to your offer, and has to align with what you’ve said on Instagram. Otherwise, it will confuse them.
Go Live With Instagram Live
In 2018, 80% of us said that we want to see more live videos from brands. On both Facebook and Instagram, more and more businesses are live streaming in order to boost engagement, raise awareness of their brand and boost sales.
Let’s say that you’ve got a brand new product. While you can post photos of it to your Instagram account, nothing will improve conversions as much as using Instagram Live to discuss it with your audience.
Use Instagram Live to showcase your product and what it does. Get people interested in it, invite questions, build a buzz and then direct them to the link in your bio, where they can purchase the product.
Of course, going live can be daunting. If you’ve never done it before, you should take the time to practice first.
Retarget Prospects
Lots of businesses don’t bother with Instagram retargeting, either because they think it won’t have any effect on conversions or because they simply don’t have the time or expertise.
Instagram retargeting works if you get it right. It’s a great way to bring prospects back into the game who have previously expressed an interest in your page and products. If you don’t run a retargeting campaign, you run the risk of losing them forever.
Because look at it like this: If a prospect got so far as to put something in their cart, only to abandon it, it tells you that they were interested in what you had to offer, but something stopped them from going the whole nine yards.
To retarget with Instagram, you need to install the Facebook pixel on your website, before building a custom audience. You can use your app or website activity to do this, and it’s a good idea to target prospects who have visited your product page in the last month.
Then, you need to create a new ad campaign and pick your objective. For you right now, ‘website conversions’ sounds good.
Pick your budget before designing your ad. To make it as eye-catching as possible, consider using a tool like Pik Wizard that lets you choose from a selection of high quality photos.
Lastly, launch your ad and monitor the results.
Use Tools To Create Compelling Images
It might sound obvious that you should create compelling images, but not all brands are doing so. For example, are you adding text that draws attention to your photos, are you using high quality (not stock images!) photos that are original and unique?
And do your images look consistent in terms of their composition (colors, tones, fonts etc), or does your page look like, well, an inconsistent mess? Remember, customers are on the lookout for brands that are consistent, not just with their message but with the way they present themselves.
When creating images that stand out, it’s always a good idea to use tools. Design Wizard is awesome for helping you create eye-catching images that draw people in. You can use it to create images that are consistent, which are creative, which reflect your brand and its values, and which stand out.
It’s also a good idea to create images that tell stories, and which tap into the emotions of your audience.
Don’t forget to have a reason for creating your images, too. Your images can either:
- Entertain people
- Educate people
- Help them solve a problem
- Inspire them
Pair Up With Influencers
This might take some effort from you, but if you can grab the attention of an influencer, your conversions will soar. It’s one thing for you to love your products, but when an influencer endorses them, things go to the next level.
To make friends with influencers, start engaging with their posts. Comment, add value to their community and get yourself noticed.
Eventually, DM them with a promo link or discount code and politely ask if they’d mind sharing your product with their audience. Let them know how they’ll benefit from them, and how their audience is going to love what you do.
Conclusion
These are 5 simple but effective ways to boost your conversions on Instagram. Use these tips to cut through the noise and get yourself seen and heard in such a way that your prospects won’t be able to ignore you anymore.
Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found en route to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of staying up-to-date with the industry’s latest trends and insights and is keen to pass these tips on to her readers.
