Did you know that search is the #1 driver of traffic to content sites? This is just one reason why every company should utilize search engine optimization (SEO). SEO can have a lot of great benefits for businesses in Miami, but it has to be done correctly to see results.
Read on to learn about five common SEO mistakes to avoid for businesses in Miami.
1. Not Using Analytics
One of the common SEO mistakes Miami businesses will want to avoid is not using analytics to see what converts. Conversion is a huge part of SEO to gain free traffic.
There are a lot of high traffic keywords out there, but the best strategy for SEO is to use lower-traffic phrases. These phrases can convert better because they are more specific.
If you can get to the first page rankings for these phrases, they can drive up your sales. However, the only way to know if this is working for your company is by tracking it.
Using analytics, you track conversions and compare them. This way you will know what is producing the best results which can optimize your entire site.
2. Not Optimizing Local Search
Miami businesses want to focus on customers in Miami. This means your social media marketing should utilize local search.
To do this, you can include region-specific keywords in descriptions and page titles. Don’t forget to list yourself on social media platforms like Yelp and Google Places.
3. Using More Links Instead of Quality Links
When using mobile SEO, you may think adding more backlinks is the way to go. This is not the case because they are cheap and can be built easily.
After a few weeks, these links begin to build up and can ruin your site. You want to stray away from penalized links and too many links in a short time span. Instead of focusing on how many links you have, focus on the quality of those links.
4. Too Many Keywords
Another one of the most common SEO mistakes is using too many keywords. This technique is usually referred to as “keyword stuffing.”
Keyword stuffing has been a part of designing business websites since SEO came around. Your posts should be content heavy with a sprinkle of keywords. Using keywords means nothing if you don’t have great content.
5. Not Having High-Quality Pages
Talking to customers allows you to easily understand that they want to visit websites that have high-quality pages. Using mobile SEO is difficult if the pages aren’t of quality. It could lead to slower loading times.
Your strategy for SEO should include upping the quality of your pages. Miami businesses should focus on quality rather than quantity when it comes to the number of pages.
Common SEO Mistakes to Avoid
SEO can be used as a beneficial tool for businesses in Miami. However, common SEO mistakes can hold you back from your full potential. Use these tips when implementing SEO into your marketing strategy.
Let us help you connect with your current and potential customers by contacting us now!