Is your social media marketing getting pushed to the backburner as you try to operate your business? Are you becoming overwhelmed by the sheer number of details on your to-do list, from content creation to posting consistently, to creating ad campaigns? It may be time to hire a social media marketing company.
The right social media marketing company has an in-depth understanding of your brand’s and industry’s needs when it comes to capturing and holding people’s attention.
However, not all social media marketing companies are the same. Read on to learn the top five things to look for in social media marketing experts so that you don’t regret your choice later on!
1. Specialized Teams and Experts
“Social media marketing” is an umbrella term for a wide number of services and activities in order to build traffic and relationships with customers. One person simply can’t do everything and continue to give clients quality services. Social media marketing can include:
- Writing convincing copy
- Photographing products, events, and people
- Creating infographics
- Managing posts and content creation
- Reputation management
- Creating advertising campaigns
- Web design and development
You’ll need to be clear on what you’re looking for in a social media marketing company and see if they’re able to provide those services. If you’re looking for a one-stop-shop company that can do it all, make sure that they have separate teams or people in place that can handle all of your brand’s needs.
Each of the social media marketing branches also requires specific tools. For instance, if you’re looking for a company that can manage your post schedule and responds to followers, they need to have tools that help optimize your companies efforts utilizing analytics.
2. Clear Website
Social media marketing is also about using the right combination of images, video, graphics, and copy in order to:
- Sell an idea
- Build relationships with customers
- Increase traffic
- Build interest
When you’re looking at the company’s website, pay attention to how it makes you feel and the information you’re able to gather. Is the website simple to navigate, or do you feel confused and have to navigate through multiple pages in order to find the information you need? Are you having a frustrating user experience or a pleasant one?
Remember that if the company’s website isn’t convincing enough for you, then your users may also have the same experience if you hire that company for your marketing.
3. Proof of Success
You’ll also want to ensure that the company offers a portfolio of their previous social media work on their website. Portfolios serve as proof that you’re dealing with an experienced company that’s proud of the work they’ve done previously. Make sure that the portfolio includes some images along with an explanation of how they served that particular client.
Along with a portfolio, you’ll want to look at the company’s social media presence or do a Google search to find reviews. Pay attention to the date the reviews are written and make sure that they’re recent and relevant. If you find that the company has a majority of negative reviews, this is a strong indication to look elsewhere.
4. Proactive Communicators
When you contact the company initially, it’s important that you pay attention to how responsive they are to your questions. Did it take them a few days to get back to you, or did they contact you within the day?
Being able to communicate promptly with the company you choose is important because you may need to make changes to your content creation, advertising, or marketing plans.
You’ll also want to see what kinds of questions they ask you. Are they interested in going to know you or your brand? Do they seem familiar with your industry?
If the Miami marketing company you choose isn’t familiar with your industry or is asking the right questions, your marketing efforts won’t be as effective. This is because each industry has a different audience and different requirements to capture that audience’s attention.
Lastly, if the company ever makes a mistake, you want them to be able to quickly own up to those mistakes and find a satisfactory resolution. If they aren’t normally communicative, these issues can go unresolved for weeks or even months.
5. Measurable Results
Effective social media marketing is also about the data as well as the content. You need to continually gather data on views, demographics, dates, times, and more in order to make your marketing efforts as successful as possible.
If you’re not gathering and keeping up the data, you could be wasting your money on advertising or content creation methods that just aren’t reaching your target audience.
With this in mind, make sure that the company you work with is aware of the importance of this data. They need to be able to tailor their services for each client’s needs, and this can only be done with a true understanding of what your audience is responding to.
Finding the Best Marketing Experts for Your Business
Discovering and choosing the best social media marketing experts is all about seeing if the company is able to execute the services they offer. For instance, by paying attention to their own website and social media profiles, you can see firsthand their use of imagery, video, and copy in order to create a compelling message.
Ready to begin your social media marketing journey? Socially Intuit is a South Florida marketing agency that helps brands create influence and value in the digital world. Contact us today to get started!