5 Instagram Marketing Tips to Captivate & Engage Your Audience

There are currently one billion users on Instagram, more than half of which log in at least once a day. If you’re a business owner, you must use Instagram to your advantage for promotion and increased sales. With so much content on the app, it can be difficult to know where to begin and how to market your brand. Have no fear; we can help. Read on for the top Instagram marketing tips that can help you take your brand to the next level. 

1. Switch to a Professional Account  

Instagram has many tools that cater to helping brands grow. If you don’t know about them, they can be easy to miss. Switching your brand page to a professional account is one of the top tips for Instagram marketing.  

This comes with a plethora of benefits. With a professional account, you can see your impressions, reach, and other key insights. You can also customize profile contact options and create Instagram ads more efficiently.  

To switch your page to a professional account, go to Settings, click on “Switch to professional account,” and select your category. 

2. Promote Quality Content  

When creating social media content, remember that at its core, Instagram is a photo-sharing app. People will follow pages that post visually-appealing, interesting, and relevant content. As one of the top Instagram marketing tips for business owners, don’t slack on the quality of your photos, videos, and graphics. 

Be sure that all posts are clear, easy to understand, and appealing. Each of your posts should stay consistent with your tone, values, and aesthetic. This will keep potential customers coming back for more. 

3. Sponsor Your Posts 

With so much content on Instagram, it’s easy for your posts to get lost in the algorithm. With sponsored posts, your target audience is much more likely to see and engage with your marketing material.  

Instagram allows you to set a specific budget for your sponsored posts and gives you the freedom to customize their frequency. Whether you want a one-time ad or a promotional loop, sponsoring your posts can help achieve your desired result. 

4. Create a Community Hashtag  

Studies show that a single hashtag can increase post engagement by up to 12.6 percent. To boost your posts and create a sense of community among your followers, create a unifying hashtag.  

This hashtag can identify your brand across many platforms and connect with your audience. Your branded hashtag should be on every caption of every post and should always relate back to the brand. Encourage your followers to also use the hashtag to create a sense of community and better boost your posts. 

5. Stories and Highlights 

One of the most popular features on Instagram are Stories and Highlights. Stories allow you to post content for 24 hours, while Highlights allow you to showcase them on your profile for as long as you’d like.  

Utilize these features to promote content that helps your audience get to know who you are as a brand. Viewers will be able to respond to your Stories and refer to Highlights for helpful information. By using Stories and Highlights, you can better connect to your audience and increase engagement. 

Follow These Instagram Marketing Tips 

In an ever-changing marketing landscape, your brand can’t afford to fall behind. By following these Instagram marketing tips, you can promote your brand and stand out among the masses. 

To get started on your marketing strategy today, contact us

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